Holy SH**

When this pillow arrived, my boyfriend made fun of me, but then he laid on it and asked me for the link to buy another one. This pillow is amazing. It's super plush, cooling, and really feels like a cloud hugging you. You'll sink into it, but it stays firm enough to support you perfectly. It's like memory foam but as soft as a marshmallow. I don't know what a loving parent's hug feels like, but I bet it's a lot like this.